PrismXp is an award-winning digital marketing services provider in Bhubaneswar, India. We have delivered impressive and successful results for our clients in and around the globe. Our state-of-the-art expertise in our digital services helps us to deliver a high-quality renovation ratio through our winning plans and strategies.

In the competitive market of the world today, we can focus on providing all the required business solutions that are relevant, valuable, and can deliver an excellent customer service experience. We provide custom-made digital marketing services & solutions and deliver an excellent human-centric experience, for all types of industries and beyond.

What do we do at PrismXp?

At PrismXp, we combine business domain knowledge along with all its best practices & technical expertise that delivers quality-oriented services that add value to your business. With our top digital marketing services, we help our clients in developing an online marketing strategy that attracts more capable visitors to our site and converts those visitors into solid leads and sales.

402+

Projects Delivered

5+

Average Resource Experience

45+

Enterprise Clients

35+

Countries Served

Our Digital Marketing Services

With the help of our digital marketing services, we help and transform many upcoming start-ups into successful & profitable ventures.

Please go through the entire digital marketing services list that our company provides to our clients all over the world:-

  • Search Engine Optimization Service

All the clients who are associated with us are ranked for the most appropriate keywords for their brand with an integrated technical SEO, content, and link-building strategy that is provided by our company. The advanced strategy and data-driven solutions of PrismXp help the businesses of all our clients to increase sales, customer acquisitions, and retention rates.

  • Social Media Marketing Service

We use social media platforms and websites to promote the products and services of our clients. We at PrismXp are providing social media marketing services to our clients because it is getting more & more popular for both practitioners and researchers. With the help of our social media marketing service, we help our clients to engage with all the existing customers and also approach prospective customers while allowing our clients to promote their corporate culture, mission, objectives, and tone.

  • Ad words Service (Google/Bing/Yahoo)

Our Ad words are a paid marketing service provided by Google, Bing & Yahoo. We use this platform for our e-commerce clients to advertise their product and services on Google, Bing, and Yahoo search result pages, Gmail, Bing & yahoo mail, YouTube along other websites.

As it is a pay-per-click online platform, we use it to help our clients by displaying their ads on all the primary search engine result pages. Hence, based on the keywords that our clients want to target, they pay us a substantial amount of money to get their advertisements ranked at the top of the search results page of all the prominent search engines.

  • Digital Competitive Analysis Service

Every flourishing digital marketing campaign of our clients must be data-driven. With a digital competitive analysis from PrismXp, our clients will get a market analysis of their respective websites and all the prominent competitors. This provides a clear path and obviously improves the websites of our clients with the help of SEO and PPC performance and generates more leads and sales.

  • Social Media Marketing (SMM) Service

Most of the online experiences start with going for a prominent search engine, so if a client’s business wants to generate more website traffic along with leads and sales then you need SEO services for sure. The SEO services of PrismXp generate higher keyword rankings on search engines like Google resulting in more qualified website traffic, leads, and sales from the web.

  • Local SEO Services

Most of the consumers of our clients go online to find the local services, and 82% of smartphone users take the help of a search engine whenever looking for a local business. We help our clients to connect with them with all these local SEO services. The customers are searching for the business websites of our clients and PrismXp plays a prominent role in making all those prospective customers reach out to businesses of our clients.

  • Google Local Advertising Service

Google local ad services are the most affordable home services marketing strategy for PrismXp. They are found at the top of Google on both mobile search and desktop search local services that connect the business of our clients with qualified customers looking for your specific services right now. PrismXp local services Ad management team will manage your entire campaign, from profile setup and optimization to setting-up bid strategies and disputing calls on behalf of your company.

  • Pay-per-click(PPC) Advertising Service

Pay-per-click or PPC advertising is both a short-term and long-term digital marketing strategy to position your company at the top of your search engine results. You don’t have to wait for your rankings to grow and besides that, you are also going to get instant visibility and leads.

Our PrismXp’s PPC analysts are Google Premier Partners and Microsoft Advertising partners who have met all the rigorous qualifications and experience of managing your campaigns. All our clients have a PPC team backed by Google and Microsoft optimizing their campaigns and lowering the cost-per-lead from PPC, and increasing ROI from their digital marketing campaigns.

  • Display Advertising Services

Displaying advertising is a form of PPC marketing campaign that targets all the unsuspecting consumers based on the demographics of your current customers. We at PrismXp create engaging ads that grow brand awareness and reverberate with all the customers before they need you.

  • Website Design & Development Service

The online website of our clients feeds valid and unique information to Google and other search engines, making it the foundation for their online presence and search visibility. PrismXp's website design services laid a solid foundation to build the campaigns of its clients upon and meeting all Google's standards for page speed and experience, and alter more site visitors into the leads.


Features of Digital Marketing Services

Digital marketing services are constantly gaining attention and demand due to the impact they can create on the businesses of our clients.

Digital marketing can be defined simply as a marketing tool or technique that is conducted via any social media platform. People have changed over the years. Our lifestyle has completely changed over the past few decades. Similarly, the straight and formal method of shopping has also changed. Now, any entrepreneur must reach his/her customers on time to make money. Making and marking your online presence will bring huge customers to your business. Hence, knowing about the features of digital marketing services will be important for your business:-

  • Flexibility of our techniques

There are plenty of ways that PrismXp uses to conduct its digital marketing like email marketing, social media posts, content marketing, banner ads, etc. Hence, the responsibility is to choose a suitable medium and adopt proper methods to deploy marketing activities. We at PrismXp, also utilize all the possible mediums to increase the visibility and brand awareness of our clients. Our digital marketing team analyzes all those mediums through which our clients can get better responses and collectively figure out the kind of campaign that can be effective for promoting the businesses of our clients

  • Affordability

The digital marketing methods of PrismXp are reasonable compared to other methods of marketing. The prices for our services might differ depending on the technique that we are going to implement for our clients.

  • Growth & Expansion

A majority of people spend vast amount of time and money on online shopping. When shopping even from far-flung areas is made easy and simple in a few clicks or just by tapping the touch screen of your smartphone and people will choose online shopping. You can promote your products and services through ruthless paid campaigns. It will help you to drive extra web traffic to websites quickly in short time & less effort.

  • Interaction-based digital marketing

It opens a platform for you to directly interact with your customers. You can receive reviews, comments, and feedback from the customer and respond to them to gain the trust of your customers. This will also make them feel respected and encourage them to engage in more business deals with your clients regularly or on future dates. Your transparency can attract more customers and also let you fix issues faced by customers rapidly.

  • Authority

People go for advice from someone who they trust and feel is capable of giving you the right advice. In the same way, if PrismXp helps the clients to make the impression that they can be trustworthy in their respective fields and hence making customers come back to them for collecting information, and eventually, making them buy your products and services. Giving valuable suggestions/comments on issues or controversies related to the product or business sector of your client can ascertain them as a business expert and instill trust in them.

Technology Expertise

  • Microsoft .NET
  • Java
  • Serverless
  • DevOps

Software Development Approach That Will Help You Grow

Our result-oriented development approach and quality assurance help you meet your customers’ needs with digitally-enhanced and scalable software solutions.

Consulting

Consulting

  • Brainstrorm your Idea
  • Feasibility Study
  • BRD Creation
  • SRS Documentation
  • Technology Stack
  • Project Planning
Design

Design

  • Wireframe
  • UI / UX Consulting
  • Product Design
  • Web & App Design
  • Logo Design
  • HTML Prototype
Development

Development

  • Defined Coding Standards
  • POC Development
  • Agile Development
  • CI/CD & TDD
  • DevOps & Cloud
  • 3rd Party Integration
QA & Support

QA & Support

  • Define Test Strategy
  • Manual Testing
  • Automated Testing
  • Performance Testing
  • Security Testing
  • 24X7 SLA Support

Benefits of Digital Marketing Services

The digital marketing services that we provide for our clients have numerous benefits that can help the businesses of our clients to reach new heights.

The benefits of PrismXp’s digital marketing services are enormous and it helps all our clients to grow their businesses rampantly and rapidly. Hence, here are some of the benefits that are being highlighted for you:-

  • Global Outreach

One of the biggest advantages of our digital marketing is that it helps us in removing all kinds of geographical barriers, obstacles, and boundaries. Our clients can open their doors to foreign countries and offer their services to customers living miles away.

We market the products & services of our clients using our digital marketing platform to all their international customers with just a click of a button or touch screen and create awareness to people living in remote corners of the world, who otherwise had no chance of knowing about the existence of our clients and their companies While we do know that considering a global audience is a huge number, but that problem can be solved with the next benefit of digital marketing.

  • Targeting the niche or selected customers

The targeting of niche customers is all about targeting those people or customers who fit the criteria or standards of your business. In the case of PrismXp, we target only those people who fit the criteria of our business clients with our digital marketing services. When we advertise on digital platforms on behalf of our clients, we filter out the audience as per the qualities that match our target audience and then run ads.

For example:- We filter the location as US or UK and then filter the woman who is in the age group of 25-40 and then further filter them as the women who are working. This is one of the most desirable benefits of digital marketing where detailed and selected targeting can get even better and better.

  • Affordable in general

The biggest benefit of digital marketing is its affordability. In the end, all business activities boil down to the money they want to make. With the extensive reach offered by our digital marketing services, the costs are comparatively low and not a burden on them. The ROI on digital marketing efforts is significantly higher than traditional marketing. This also allows small-scale entrepreneurs and their start-ups to make optimum use of digital marketing without causing very high stress on their finances.

  • Measurable and Track-able Results

In our opinion, the strategy of our company is a waste of time if they cannot measure their performance. It means making efforts in the blind and no company can afford that in real-time. Compiling a powerful strategy and implementing it is just half the battle, but tracking the performance and measuring the success or failure, and taking corrective steps in time for avoiding damage is the ultimate goal for every small and big business.

With platforms like Google Analytics and Google Search Console, we at prismXP track the performance of the digital marketing campaigns of our clients’ end-to-end. That’s how we decide what works best for our clients and continue with the strategies that are showing signs of success.

  • Improvement in conversion rates

From what we have seen above, with the help of tracking the performance, we can make a complete assessment of where our maximum sales are coming from, and according to that, we target consumers of our clients. Thus, it simply means higher conversion rates as we invest where we are in demand.

Whereas in traditional marketing, it is nearly impossible to find out where the lead got converted from, and thus you might be wasting your time chasing the wrong leads. But with our digital marketing services, the problem of conversion can be solved by targeting the audience that had the most leads converted.

Our Digital Marketing Process

Take a look how our digital marketing process and know how the digital marketing services of PrismXp are working.

  • Personalized Auditing

We cater to lots of clients and their businesses and each one of them is completely different from the other. At, PrismXp, our first step is to analyze the industry vertical of our client and understand his business, its unique marketing style, and requirements, and study their competitive landscape. Our marketing auditors at PrismXp perform extensive research such as studying the data from the client’s site’s analytics, backlinks portfolio analysis, keyword research, competitor analysis, and lots more. All this data is then used to develop an outline of the marketing campaign of our clients based on their different business models.

  • Reporting & Optimizing

It is quite easy to get bogged down due to heavily complicated reports and that’s the reason why most of the competitors miss the big picture. At PrismXp, we create custom templates to produce easy-to-read reports, offering complete and clear insights into the performance of our clients that will become the heartbeat of aspiring customers, isolating trends and behaviors and also helping our digital marketing team to imagine the most crucial data in the real-time.

  • Modified Planning

Our digital marketing company takes a holistic approach to strategies for the digital marketing campaigns of our clients. We review the current digital strategy, set key performance indicators (KPIs), and create a well-planned marketing framework that optimizes all the digital touch points.

  • PPC Advertising Process

Pay-per-click marketing can help generate the brand recognition of our clients, drive significant traffic to their respective websites, and increase revenue for their businesses. Our PPC marketing team at PrismXp makes data-driven decisions, constantly optimizes the online campaigns of our clients, and looks at the entire guide to turn normal visits into outright sales.

  • Video Creation & Marketing

Visual or audio-visual marketing has the power to engage and hold the attention of the customers like no other type of content. At PrismXp, we offer video marketing services by creating convincing videos with the potential to go viral instantly. It helps a lot in expanding the customer base and building the brand reputation of our clients. Our lucrative video production capabilities help our clients in making some awesome videos and still stay on budget.

Digital Marketing Solutions of PrismXp

We leverage the power of data for accelerating marketing activities, improving efficiency, and increasing ROI with the help of our digital marketing solutions.

  • SEO Consultation

Our digital marketing professionals examine the business website of the clients, provide expert analysis and provide the client with detailed reports on how to fix issues if they find any.

  • Researching Keywords

Keywords are by far the most important elements of our digital marketing campaign. We perform thorough keyword research to make sure that all marketing efforts are highly targeted to the potential market of the client and select the right keywords to make certain that the business of our client gets its deserved rankings, visibility and presence online.

  • Analyzing all the current rankings

We monitor the current rankings of our client’s website in all the major search engines. We make a list of keywords that customers most commonly use to ‘find’ the online business of our client. All these keywords are then used as the basis for our online campaigns.

Frequently Asked Questions

We invite all the business clients who have queries regarding our digital marketing services can ask us a question here. We are willing to hear and answer them all.

Search Engine Optimization is simply known as SEO. It is an act of improving content and web pages to rank higher on search engine results pages. Search engines have algorithms that decide which web pages hold the most significant results, and all those pages are ranked highest among the search results.

Yes! Word of mouth can be great, but most of the consumers today find and research about companies online before making any purchases or getting involved in their business. An online presence gives the company of our client credibility and helps a lot in boosting his brand awareness. In addition to that, online websites are an opportunity for implementing endless marketing strategies, such as e-commerce, online customer service, and consumer engagement.

The use of social media platforms permits consumers to connect and engage with each other through shared content. These websites were originally developed for social networking purposes but eventually, social media has become a popular marketing tool. Most of the businesses and marketing agencies in the world today use social media to showcase their products and services, connect with current and potential customers, and boost their brand awareness to lots of people in a short period.